Much of what has been written about the open Metaverse gives the impression that there has never been very much user traffic going to the Opensim grids it is made up of and this minimizes the impact they might be having. Most accounts only look at traffic in a few grids - generally the bigger ones of course - but when you take a broader view and look at the many small grids and standalone's out their a much bigger picture emerges and, thus, the impact the Opensim grids are having becomes more significant.
We are already seeing a small explosion of grids and standalone's coming on line. Each new start-up has one or several owners so we can count those as likely regulars online. Seventy HG enabled grids is probably double that number in traffic - about 140. Add next some friends of the owners who may visit and even stay to take part and you can double or even treble that number again. I think even that would be a low number as most people have quite a lot of friends and, dare I add, supporters? Certainly, some grids are the work of long established gaming and role play communities within Second Life and that is precisely the back ground I am come from so I can talk about it from some experience. Communities like mine generally have quite a lot of regular players in SL and it is not too hard to persuade them to register and try the open Metaverse out since they have a place - your place - to get acquainted. If just five or ten of those seventy startup's have established role play gamers to call on then you can add a lot more to the traffic. So, just on a guesstimate, the hypergrid connected mini-grids must collectively stand at around 500 active residents at least and probably a lot more.
here because that traffic is hardly accounted for. Hopefully though the viewer developer, Armin Weatherwax will give us more ready access to those hidden grids as revealed by the new grid listing functions in Teapot viewer or Kokua and their metrics will start to be better known. Certainly, this is something I have been pushing for over the last two years.
Not all but a sizable number of the start-up's are hypergrid enabled and while a fair few are pitching for the rental market in competition with other grids we are now starting to see grids that do have something specific in mind rather than come-rent-from-me-social-hangout type of grid. The social/commercial grids like InWorldz and Avination all promote themselves as both hosts and providers of services including currency and economy. Residents are encouraged to build themed regions too which is the basic Second Life model - Your World, Your Imagination. However, the open Metaverse is really a very different animal than Linden Labs grid. Second Life is and always will be a closed grid both for protection from copyright theft and basically to keep the user base firmly rooted in their commercial realm. It's a monopoly and those Opensim grids that use the same model are doing so for the same reasons.
There are thousands of ideas for startup's to try and I can think of a 1001 role play ideas right off the top of my head for building a grid that people will want to visit and I think eventually hypergrid will see a huge number of these small standalone's that offer any number of themes starting up. Moreover, the owners will be promoting their venue on the net, in SL, blogging and where ever they can. The more doing it the more people that will be entering the HG connected worlds and traveling about. It's only a matter of time now before the volume is turned up and the market explodes. This is what makes the Opensim Metaverse a very different animal from Second Life and, while I have come to accept there will be commercial closed grids on the open Metaverse, in time, I am convinced they will be dwarfed by the growth of themed startup's just as sure as AOL was dwarfed by the Internet.
Role play at its best! Here we learn the old Pasha is on the run in OSgrid but where? And who is behind this raid? |
There are thousands of ideas for startup's to try and I can think of a 1001 role play ideas right off the top of my head for building a grid that people will want to visit and I think eventually hypergrid will see a huge number of these small standalone's that offer any number of themes starting up. Moreover, the owners will be promoting their venue on the net, in SL, blogging and where ever they can. The more doing it the more people that will be entering the HG connected worlds and traveling about. It's only a matter of time now before the volume is turned up and the market explodes. This is what makes the Opensim Metaverse a very different animal from Second Life and, while I have come to accept there will be commercial closed grids on the open Metaverse, in time, I am convinced they will be dwarfed by the growth of themed startup's just as sure as AOL was dwarfed by the Internet.
There are problems with Opensim of course. It still suffers weaknesses compared to Second Life especially in the area of physics but in other areas it is way ahead. New people have to face all this and get their heads round it so it's really important that those running mini grids can explain things and ease the visitor's concerns while promoting what they have to offer. Having a good stock of freebies on hand at the Welcome regions is very important too and, presently, this is where you see a serious shortage of clothing that would be expected for the particular theme being promoted. Lani Global in OSgrid has got all the right ideas when it comes to creating what a role play theme needs so a leaf can be taken from her book and grid owners must make or find the kind of things that fit the theme of their game even if it is just enough to get a bunch of avatars dressed up in period clothing. You can give LM's to other suitable stores all over OSgrid and the Metaverse. There is plenty of free stuff around but it's still hard to find all the kind of things you might need for a particular role play game. And given that role players tend to be very imaginative they also make serious demands for highly detailed clothing and accessories. Some grids like Inworldz and Avination do have some class designers with outlets in their respective grids but presently they are both closed worlds although there is the possibility that at least Avination will open up to Hypergrid once HG2 arrives (expected this summer) and content security improves. I also think some of the others that are presently closed will reconsider it once they see the growth in the traffic it spawns. I guess though as business opportunity increases many of the top designers will turn their gaze to Hypergrid worlds with a renewed interest.
City of Alsium - Roman Role play in OSgrid is set to open soon. |
Most role players will go where their friends are and it needs small dedicated groups of players in a particular theme to put in the time to do authentic builds that look good to the eye and make people believe this is an interesting place to spend some time role playing. Visitors wont join a role play game just on the strength of what they see though no matter how good the build. They need to be persuaded to stay and immerse themselves in the role play and that takes time and effort. Someone must be there. Preferably more than one person needs to be there day in and day out, all hours to welcome and help visitors. Ideally, there should also be some role play taking place so that visitors can look in on it and judge for themselves. Serious role players don't just jump in so you have to remember that. Lookers will say they will come back but usually don't. Serious players might not say too much to start and visit a few times looking around to gauge the RP if there is any so all the more reason to try to keep some activity going near the welcome area if you can.
One way is to build a tavern or bar near the welcome area with a serving maid or dancer to help create atmosphere. Hell, even an NPC dancer and a real avatar can do that. It doesn't take that much really but it does take up someone's time. Like the Internet the Metaverse is 24/7 opening hours. Grids that close for the night or are left unattended can not expect to succeed - even in Second Life players are spoiled for choice so you have to make what you offer look better than the competition. If someone arrives at an empty Welcome region without anyone to actually welcome them then that is probably going to be a brief and easily forgettable experience for them. Constantly changing things leads to confusion for your less regular visitors, and moving the regions about too often just leads to frustration. Even worse is letting visitors land in the sea or under the floor of a building. That is just like, what kind of grid is this?!
Now, considering HG2 when it arrives, I do actually think Avination could do very well out of it if they open up and we have every reason to believe they will since Melanie Thielker - owner of Avination and an Opensim core developer working with Crista Lopes on HG2 - has gone on record saying they would once the content secruity is improved. If this happens then Avination's vendors will be a serious attraction especially those selling role play goods. The sheer lack of high quality content available to role players is a serious disincentive to joining the open Metaverse as I have already pointed out and Avination could be well placed with very little competition from other grids to take advantage of the opening. There are designers producing highly detailed clothes for role players but you can't expect them to give away all their long hours of work for free and this is where Avination is well fitted to the commercial aspect of the open Metaverse. For small startup's that focus on individual themes then they should be making content or sourcing it for their players anyway to help fill the present gaps. There is lots of good stuff out there though and much of it is free but to gain serious traffic I think we have to start to match some of the fine creations that Second Life vendors can offer. Low cost sims, great builds and endless land mass alone are not enough - in fact huge areas of empty land just look bad unless it's sea for sailing. Second Life residents have huge inventories they enjoy. If they can't get some of the same quality content in the open grids when they arrive then I doubt many will stay. That has already been proved to be the case.
News from Kitely Virtual, the cloud-based grid with easy start-up sims at low cost, is they will open up too once HG2 arrives, and to be sure of that they are even working on their own security measures that will further enhance things since Kitely does contribute a lot of code back to core Opensim. Kitely also has plans to introduce Kitley currency and this will certainly provide yet another strong outlet that vendors can have confidence in. I think that between Kitely and Avination as well as some of the smaller but up and coming grids we might just find that the supply of role play related and themed content has a good chance of improving provided they do actually open up to Hypergrid and allow content to go to other grids. In any event my view is that whatever HG2 does I think it is about time that creators had a direct say in what leaves a grid through the permissions system and this seems to be what Kitely is aiming for.
Hypergrid Business grid list metrics you can't fail to notice all the new grids coming on line. It's true that it remains difficult to estimate the true size of Metaverse traffic and the way opensim reads this data means that a traveler visiting many grids will register as traffic in each which does distort the figures somewhat and is a diminishing factor but I don't believe it is enough to cast much doubt on my conclusions because all along I have really been under estimating if anything. Fact remains that collectively, the hypergrid enabled grids do form a cluster that attracts more traffic than any single commercial grid does or could ever hope to and it is my view that in the future it will expand into a huge market. At the center is likely to be OSgrid as a HUB with many portal regions that invite travel to a host of small educational and themed role play grids. Kitely, Avination and other startup commercial grids will all be part of it too if they open up. But, crucially, traffic will be shared right across the open Metaverse and it will have that special quality that helped Second Life to grow, lots of small startup grids each building their own worlds. That is the beauty of the Opensim Metaverse, it truly is our world, our imagination from the open source software base on which we build and up.
If we rely on anyone it certainly is not the overpowering corporate power of a monopoly like Linden Labs unless we chose to join a closed grid that is based on the SL model. There are many contributers to the Opensim Metaverse in so many ways and this is all part of what makes Opensim so different from Second Life. Indeed, I would venture to say it has the potential, if it hasn't been realized already, to be a more creative platform all together.